Virtual Live Racing, which is a type of virtual racing product that is based on past performance data from previously run real races utilising a racecourse's rich archive and intellectual property database, will launch at Ascot Racecourse, a UK first. The latest CGI technology will be used to create a fully immersive digital racing and betting experience of Ascot. The idea is that VLR's product will offer a no cost, risk free, revenue stream opportunity to racetracks to extend their digital brand distribution to access a lucrative tote betting market.
“We embrace new technology, and the exciting opportunities that it is creating, especially in the increasingly popular virtual racing space,” said Ascot Racecourse Chief Operating Officer Alastair Warwick. “VLR offer a unique, innovative, market leading product which brings a new dimension to virtual racing that allows the Ascot brand to offer several thousand virtual races 24/7/365 to new and existing digital betting entertainment audiences globally.”
“It's a great honour for VirtualLiveRacing.com to partner with Ascot Racecourse and introduce our new concept in Virtual Live Racing to the UK,” said VLR Chairman Vincent Caldwell.
For more information go to www.virtualliveracing.com.
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